Tory Burch Uses Nostalgia As Her Secret Weapon and Tory Burch flats shoes collections

With the launch of her latest fragrance, Knock On Wood, designer Tory Burch is once again swinging from the trees with a scent that draws inspiration from a childhood spent in Valley Forge. With its unique combination of woody notes and Turkish rose, Burch’s fragrance is an expression of contrasts, at once feminine and warmly bold. She spoke with L'Officiel USA about the new scent’s inspiration, the role of nostalgia in creating it, and the importance of superstition.

Tell us about this new scent. What are the notes you used? And what inspired them?

Knock on Wood is a woody floral that evokes strength, confidence, and a little luck.

Is there a story you hoped to tell with this scent?

It started with my childhood in Valley Forge, which was spent predominantly outside, running around our farm. There’s nothing I love more than a woody scent. The scent is about nature and nostalgia.

Is there something about today’s culture that feels like customers will be drawn to a superstition-inspired scent?

Positive energy never hurts, especially today.

Tell us about the bottle. What was your inspiration for it?

Orange is part of our DNA, as is gold fretwork. The bottle is simple and maximalist at the same time.